PR strategy, influencer campaign breakdowns, talent management guides, and digital marketing thinking — from the people doing the work.
The story-first approach that achieves 3× placement rates — and how any brand can adopt it.
Data from our brand campaigns reveals a clear winner — and it's not the one with the most followers.
Exclusivity clauses, usage rights, payment terms — here's what creators must check before signing.
PR, influencer marketing, and paid media — how to make them work together rather than fight each other.
A bad brief produces bad content. Our creator briefing template gives freedom with guardrails — here's how to use it.
When a brand crisis hits, the first 4 hours are everything. Here's the response framework we use with clients.
Benchmark rates across follower tiers and niches — based on real deals our talent team has negotiated this year.
How to co-ordinate your PR and influencer campaigns so they amplify each other — not compete for attention.
Reach and impressions don't tell the full story. Here are the 6 metrics that actually show whether your campaign worked.
No fluff. Just actionable tips on PR, influencer marketing, and the creator economy — straight to your inbox.